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Tag - "UI-UX"

User interface and user experience commonly termed as UI and UX are crucial for the success of a product. 

User experience is driven by the user for whom product is developed. A simple way to put this is to develop such products or the elements that requires no explanation of how it works. Good user experience is focused on the context.  A clear understanding of the end-user and the purpose of the application is required (user-driven development - UDD).

• Research
• User testing/usability testing
• A/B testing
• Information architecture

"A user interface is like a joke. If you have to explain it, it’s not that good". — Martin Leblanc

The user interface generally focuses on the color system (color theory, contrast ratio), layout (placement, spacing, etc.), presentation, typography (font sizing, hierarchy, line-height), component interactivity, and animations, etc. Make your product intuitive that keeps the user interests in it.